Safety Day® Program Hits the Road in New Toyota Tundra

Birmingham, Ala., November 16, 2009 – Toyota Motor Sales, U.S.A., (TMS) has generously donated a 2010 Toyota Tundra to the Progressive Agriculture Safety Day® Program. The full-size, 4-door pickup will travel the Midwest, transporting Foundation staff and supplies to farm safety training events, farm shows and other farm safety education opportunities.

“Toyota and Progressive Ag Foundation share a similar philosophy about the importance of educating the entire family about safety awareness. We are privileged to support the expansion of the Progressive Ag Safety Day Programs as they reach more communities than ever before,” says Michael Rouse, TMS vice president of philanthropy and community affairs. Toyota is a premier sponsor of the Progressive Agriculture Foundation and also provides funding for roadway safety education.

In 2010, the program is expected to hold 385 Safety Day events, reaching more than 85,000 children and adults. The program provides resources that local communities can use to conduct one-day farm safety and health programs that are age-appropriate, hands-on, fun and safe for children.

The new Tundra will be driven by Bernard Geschke, program specialist from Papillion, Neb., who travels about 12,000 miles each year training community volunteers who coordinate the Safety Day educational events for children. The vehicle replaces a used Chevrolet Astro van donated in 2001 by Pioneer Hi-Bred, a DuPont Business, which was approaching 200,000 miles.

“The van served us well, but it was worn out. The Tundra is a wonderful replacement, and with the long box and bed cover, we actually can haul more, larger props and displays than we could with the van,” says Geschke. “We no longer will have to rent a vehicle to transport our large displays to events such as the Farm Progress Show and Husker Harvest Days.

“The Toyota Tundra is a safe, reliable, first-class vehicle, and we greatly appreciate Toyota generously supporting our program with this practical and much-needed vehicle donation,” Geschke continues. “In addition, Performance Toyota of Omaha, Neb., took delivery of the truck, and the dealership was extremely accommodating in getting the truck ready to go.”

About Toyota Motor Sales, U.S.A., Inc. Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm

of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs more than 35,000 people in the U.S. and sold more than 2.2 million vehicles in 2008. For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com

Progressive Agriculture Safety Day® is a program of the Progressive Agriculture Foundation, a 501 (c) (3) charitable foundation. The Foundation’s mission is to make farm and ranch life safer and healthier for all children through education and training. In 2008, PAF was awarded the Better Business Bureau Wise Giving Alliance National Charity Seal demonstrating its commitment to accountability and ethical practices and; also permanently achieved status as a public charity with the IRS. Individuals and organizations interested in supporting this worthwhile effort or in hosting a Safety Day should call 888-257-3529 or visit www.progressiveag.org for more information. Safety Day applications are due each July 15 for Safety Days that will be conducted the following calendar year.

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® Registered trademark, Progressive Agriculture Foundation.

Editorial Note: The Progressive Agriculture Safety Day® logo and Safety Day photos are available upon request by calling (888) 257-3529.

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