Bob Genet General Sales Manager

Toyota Reviews

 

Toyota reviews

2010 Toyota Models

New Toyota Vehicle Models, We have Them All!

Welcome to the Hatch Toyota Vehicles page. On this page you’ll be able to find information on all Toyota vehicles, including the Camry, Corolla, Matrix, Tundra, Tacoma, 4Runner, Highlander, RAV4, Sequoia, and Land Cruiser.

 

2010 Toyota Camry

Camry Introduction

Some things don’t change. Take the 2010 Toyota Camry’s buttery-soft ride and roomy, serene cabin, for example, which have been endearing Camry traits since we can remember. And some things get better with age. Look at the Camry’s powerful, fuel-efficient and ultra-smooth 268-horsepower V6, which is not only the best Camry V6 ever, but also the best all-around V6 in any family sedan. Unfortunately, other things can sour with time. That’s where the current Camry’s underwhelming interior quality comes in. Overall, though, the 2010 Camry remains one of the top choices in this competitive segment. With excellent crash test scores and comfort and refinement to spare, the Camry’s got what most family-sedan shoppers want.

For 2010, the Camry receives a midcycle rejuvenation. Most notably, the base four-cylinder engine increases in size from 2.4 to 2.5 liters, with a corresponding 11-hp bump (21 hp on the SE), and the manual and automatic transmissions matched to this engine are now blessed with six gears instead of five. The exterior styling has also been tweaked, boasting a new grille, larger headlights, and a revised taillight design. On the safety front, stability control is now standard across the lineup. Other notable additions include auto up/down windows all around and a new optional audio system with satellite radio and Bluetooth for the lower trim levels.

The current-generation Camry’s ‘07 debut coincided with the latest Nissan Altima’s, and the new Honda Accord joined the crowd a year later. Then, in 2009, Mazda threw its hat in the ring with the upsized Mazda 6. Meanwhile, other competent midsizers like the Chevrolet Malibu and Hyundai Sonata have soldiered on as viable alternatives. And this just in — the 2010 Ford Fusion has received a thorough going-over and looks set to seriously challenge the class leaders.

In the face of such stiff competition, there have been some rumblings that Toyota’s iconic family sedan is losing its edge. Judging by the Camry’s so-so interior quality relative to previous generations, there might be some truth to that. In most other respects, though, the 2010 Toyota Camry is still a top contender, from its top-notch crashworthiness and plush ride to its slightly sullied but nonetheless enduring reputation for reliability. It doesn’t handle nearly as well as sporty entrants like the Mazda 6 and Altima, of course, but we suspect the majority of shoppers in this segment will appreciate the Camry’s ride and handling balance more than the Mazda’s or the Nissan’s.

With so many appealing options to choose from, we strongly advise shopping around and test-driving as many models as possible. We’re fans of the Camry, though. Its refined character is bound to appeal to families looking for a soothing vehicular escape from the daily grind.

 

Body Styles, Trim Levels, and Options

The 2010 Toyota Camry is a midsize four-door sedan offered in four trim levels — base, LE, SE and XLE. The base Camry comes only with a four-cylinder engine, while the other trims offer a choice between the four-cylinder and a V6.

The base Camry features 16-inch steel wheels, air-conditioning, auto up/down windows for all four doors, a six-speaker CD audio system with an auxiliary input jack, a tilt-and-telescoping steering wheel, cruise control, full power accessories and a 60/40 split-folding rear seat. The Camry LE adds keyless entry and an eight-way power driver seat.

The SE includes a sport-tuned suspension, 17-inch alloy wheels, and special interior and exterior styling details. The luxurious XLE reverts to the LE’s softer suspension settings and 16-inch wheels while providing an upgraded JBL-branded sound system with an in-dash CD changer and satellite radio, Bluetooth phone and music connectivity, automatic dual-zone climate control, a power passenger seat, an auto-dimming rearview mirror, reclining rear seats, a moonroof, wood-tone accents and, on the V6 model, leather seating. Note that neither the SE nor the XLE offers the folding rear seat, though each has a center pass-through.

Most of the XLE’s upgrades are offered on the lower trim levels as options. Other major options, depending on trim level, include a sunroof, a navigation system, keyless ignition and entry and heated front seats.

 

Powertrains and Performance

All Camrys are front-wheel drive, and the standard engine on base, LE and XLE trim levels is a 2.5-liter four-cylinder that generates 169 hp, 11 more than the previous 2.4-liter four. The SE receives a tweaked version of the same engine that’s good for 179 hp. A six-speed manual transmission is standard on all four-cylinder Camrys except for the XLE, which comes only with a six-speed automatic. For the rest of the trims, the automatic is optional. Fuel economy is estimated to be 22 mpg city/33 mpg highway with the manual, while the automatic dips to 32 mpg highway.

Optional on all models except for the base Camry is a 3.5-liter V6 that cranks out 268 hp and 248 lb-ft of torque. A six-speed automatic is the sole transmission choice. Thus equipped, the Camry can sprint to 60 mph in a fleet 6.5 seconds, yet fuel economy remains impressive at 19 mpg city/28 highway.

 

Safety

Every 2010 Toyota Camry comes with antilock brakes with brake assist, stability control, front-seat side airbags, full-length side curtain airbags and a driver knee airbag.

In crash tests conducted by the National Highway Traffic Safety Administration, the Camry earned a perfect five stars in all frontal and side impact categories. The Insurance Institute for Highway Safety gave it the top rating of "Good" in its frontal-offset and side-impact crash tests.

 

Interior Design and Special Features

In base and LE models, the Camry’s interior is straightforward and functional. Toyota’s decades of experience in ergonomics shine through here — the main controls are large and logically placed, and the wide seats easily accommodate most body types. There are plenty of storage cubbies, too. The ice-blue backlighting for the audio and climate controls may seem a bit tacky, but it does liven things up a bit. The SE adds sporty interior styling cues, while the XLE raises the bar with convincing fake wood accents and an upscale feature not typically seen in this segment — reclining rear seats. Trunk capacity for all models is 15 cubic feet.

Notably, build and materials quality aren’t up to the high standard set by previous-generation Camrys. Some plastics are substandard, and panel fitments aren’t uniformly precise. The Camry’s interior isn’t bad by any means, but it’s no longer above average for this segment.

 

Driving Impressions

The new 2.5-liter base engine and standard six-speed transmissions add splashes of zest and refinement to the Camry’s tried-and-true formula, which is to provide excellent ride comfort and isolation at the expense of engaging driving dynamics. The SE supposedly ratchets up the fun in tight corners, but in reality it’s just a slightly firmer version of one of the most softly sprung family sedans you can buy.

For many shoppers in this segment, the Camry’s cosseting suspension and cabin may be preferable to the sportier approach taken by Mazda and Nissan, but for the record, the Camry’s handling dynamics are about as bland as they get. There is one unequivocally sporty element, though — the optional turbine-smooth V6, which transforms the 2010 Toyota Camry into one of the fastest mid-priced sedans on the road while maintaining impressive fuel economy numbers.

 

2010 Toyota Avalon

Avalon Introduction

The full-size sedan is as American as apple pie, baseball and Chuck Norris. It was the preferred vehicular choice for decades when gas was cheap, space was abundant and the crossover sport-utility was but a glint in Jeep’s eye. As full-size sedans have shrunk from those land yacht days of yore, this most American of automobiles has been defined in recent years by a Japanese car: the Toyota Avalon. Providing a space-efficient interior, abundant luxury features, strong performance, solid crash test scores, thrifty fuel economy and a refined ride, the Avalon has been the bar that competitors have been expected to clear.

The 2010 Toyota Avalon is in the twilight years of its current generation, but it still remains a benchmark for the class. Riding on a stretched version of the previous-generation Camry platform, the Avalon has front-wheel drive and a virtually flat rear floor that allows three adults to sit abreast in comfort. Despite looking smaller from the outside than many of its full-size sedan rivals, the Avalon offers more space in most interior dimensions. The backseat in particular is a lavish place to spend time, with a standard reclining seatback, abundant headroom and an available power rear sunshade.

Another bright spot for the Avalon is its standard 268-horsepower V6 engine, a variation of the same power plant available throughout Toyota’s lineup that delivers an impressive balance of power and fuel economy. Indeed, the Avalon’s ability to accelerate more rapidly than similarly powered competitors while still returning 22 mpg combined could be a deal maker by itself.

However, it’s not entirely bright and sunny in the land of Avalon. For starters, Toyota’s biggest sedan is more expensive than comparably equipped competitors like the Buick LaCrosse and Ford Taurus, which were both completely redesigned and thoroughly improved for 2010 to better compete in the full-size segment. The Avalon also lacks its American competitors’ design flare inside and out, which could be a deciding factor among buyers who remember the grandiose glory days of full-size sedans. So while the 2010 Toyota Avalon remains at the top of its game, it finally has serious competition to deal with.

 

Body Styles, Trim Levels, and Options

The 2010 Toyota Avalon is a full-size sedan available in XL, XLS and Limited trim levels. Standard equipment includes 16-inch alloy wheels, automatic headlights, cruise control, full power accessories, dual-zone automatic climate control, a tilt-and-telescoping steering wheel, a power driver seat, a reclining rear seat and a nine-speaker stereo with six-CD changer and auxiliary audio jack. The XLS adds 17-inch wheels, foglights, heated mirrors, a sunroof (optional on XL), leather upholstery, a leather-wrapped wheel and shift knob, auto-dimming driver and interior rearview mirrors, and wood trim. The Limited adds xenon headlights, a passenger-side auto-dimming mirror, automatic wipers, keyless ignition/entry, additional power driver seat adjustment, a power passenger seat, heated and ventilated front seats, driver memory functions, a power rear sunshade, Bluetooth and a 12-speaker JBL stereo upgrade.

Toyota’s options are grouped into packages, but their content and availability differs by region. Among options available on the XLS are a power passenger seat, heated front seats, driver memory functions and the JBL stereo upgrade. The XLS and XLT can be equipped with a voice-activated navigation system. Adaptive cruise control is only offered on the Limited.

 

Safety Day® Program Hits the Road in New Toyota Tundra

Birmingham, Ala., November 16, 2009 – Toyota Motor Sales, U.S.A., (TMS) has generously donated a 2010 Toyota Tundra to the Progressive Agriculture Safety Day® Program. The full-size, 4-door pickup will travel the Midwest, transporting Foundation staff and supplies to farm safety training events, farm shows and other farm safety education opportunities.

“Toyota and Progressive Ag Foundation share a similar philosophy about the importance of educating the entire family about safety awareness. We are privileged to support the expansion of the Progressive Ag Safety Day Programs as they reach more communities than ever before,” says Michael Rouse, TMS vice president of philanthropy and community affairs. Toyota is a premier sponsor of the Progressive Agriculture Foundation and also provides funding for roadway safety education.

In 2010, the program is expected to hold 385 Safety Day events, reaching more than 85,000 children and adults. The program provides resources that local communities can use to conduct one-day farm safety and health programs that are age-appropriate, hands-on, fun and safe for children.

The new Tundra will be driven by Bernard Geschke, program specialist from Papillion, Neb., who travels about 12,000 miles each year training community volunteers who coordinate the Safety Day educational events for children. The vehicle replaces a used Chevrolet Astro van donated in 2001 by Pioneer Hi-Bred, a DuPont Business, which was approaching 200,000 miles.

“The van served us well, but it was worn out. The Tundra is a wonderful replacement, and with the long box and bed cover, we actually can haul more, larger props and displays than we could with the van,” says Geschke. “We no longer will have to rent a vehicle to transport our large displays to events such as the Farm Progress Show and Husker Harvest Days.

“The Toyota Tundra is a safe, reliable, first-class vehicle, and we greatly appreciate Toyota generously supporting our program with this practical and much-needed vehicle donation,” Geschke continues. “In addition, Performance Toyota of Omaha, Neb., took delivery of the truck, and the dealership was extremely accommodating in getting the truck ready to go.”

About Toyota Motor Sales, U.S.A., Inc. Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm

of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs more than 35,000 people in the U.S. and sold more than 2.2 million vehicles in 2008. For more information about Toyota, visit www.toyota.com, www.lexus.com, www.scion.com or www.toyotanewsroom.com

Progressive Agriculture Safety Day® is a program of the Progressive Agriculture Foundation, a 501 (c) (3) charitable foundation. The Foundation’s mission is to make farm and ranch life safer and healthier for all children through education and training. In 2008, PAF was awarded the Better Business Bureau Wise Giving Alliance National Charity Seal demonstrating its commitment to accountability and ethical practices and; also permanently achieved status as a public charity with the IRS. Individuals and organizations interested in supporting this worthwhile effort or in hosting a Safety Day should call 888-257-3529 or visit www.progressiveag.org for more information. Safety Day applications are due each July 15 for Safety Days that will be conducted the following calendar year.

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® Registered trademark, Progressive Agriculture Foundation.

Editorial Note: The Progressive Agriculture Safety Day® logo and Safety Day photos are available upon request by calling (888) 257-3529.

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